This company has found an original way to advertise their products. If you can make soft drinks at home, you do need plastic bottles, and therefore, a green planet is promoted. Sodastream has found in Coca-Cola a good victim for their advertisements. On a billboard a cage is shown with 10.657 used soft-drink bottles, the amount that fits in a display. One of the displays is in South-Africa, others in the US and other countries.
Coca-Cola is not amused and threatens with a lawsuit in South Africa based on, amongst others, trademark infringement. Is using a used soft-drink bottle on a display and in a cage trademark use? Interesting question that probably will be answered by a judge as Sodastream has no intention to comply with the requests of Coca-Cola. Moreover, SodaStream respons firmly: the next cage filled with used bottles will be placed in the park across the street from Coke’s World of Coca- Cola museum in Atlanta!
Source: Bloomberg / BNR
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