A brandview on PHEV

A brandview on PHEVWhen you think of PHEV, you probably think of the Mitsubishi Outlander. But PHEV is an abbreviation of plug-in hybrid electric vehicles (like the Mitsubishi Outlander PHEV).

Mitsubishi has given this name a logo and linked the name to their car. Due tot the popularity of the car PHEV has become a brand. Probably this was planned but this brand has great limitations: PHEV remains a descriptive word. For example, the EUIPO refused the registration of this logo. Because of the common word PHEV and the graphic elements that do not add sufficient distinctiveness.

A common name tells the consumer everything. But has clear limitations as we see. Everybody can use this word and therefore everybody can take advantage of the name building of Mitsubishi.

Arnaud Bos

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