//A magical coincidence?

A magical coincidence?

The logo of a Turkish entertainment company appears to show great similarities with the logo of the amusement park “Toverland” (Magic Land), situated in the provence of Limburg, The Netherlands.

At first glance, the logo of the Turkish company Sento Entertainment seems to be directly based on the new Toverland logo, designed by the Eindhoven-based brand office Region13. The logo was introduced in December 2017.

Remarkably though, the Turkish company introduced its logo three months earlier, in September 2017. Did Toverland do some copying?

“We are seeing this company’s logo for the first time now,” says a spokeswoman for the amusement park. “It’s funny to see that there are similarities, but we also see the differences between the two designs. At least we don’t worry about the similarities. Both companies are tapping into completely different markets.

Sento Entertainment, which produces shows for holiday parks and hotels, has not commented on the matter.

Erwin Hauër

“Hope is not a strategy.”

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