A man and his ****

We talk a lot about trademark mistakes here at MarkMatters.com, but we just came across another one for the books.

Jan de Cock is a Dutch men’s wear brand. Well, you probably can guess the result.

We do think the advertisements that Jan de Cock runs are intentional. But then again, why?

It is quite funny though. The slogan: “It’s de Cock that makes the man”. One of the ads features a man in a urinal, just to emphasize the slogan. Oh yes, and there is a cock in it. A real one. A poulty one.

Shocking? Maybe. But not in The Netherlands, a country that used to have a prime minister called Kok. Can you imagine the introduction on foreign trips?

More trademark mistakes here, here and here.

 

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