Ambush marketing: London

Nike is not an official sponsor of the International Olympic Committee or the London 2012 Olympics. But this does not withhold them from testing the limits of the Olympic rules on ambush marketing.

Launching a  TV campaign, to be aired globally, featuring everyday athletes competing in places, streets and even containers around the world named London.

Thanks to Gil Macias (@gmaciasb)

See the ad here:

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