And the trademark goes to…

And the trademark goes to...Everyone knows the “Oscars”. But did you know the name and the appearance of the trophy has been protected as a trademark since 1975?

The Academy Awards, or as it is more famously referred to “The Oscars”, is an annual American awards ceremony hosted by the Academy of Motion Picture Arts and Sciences to recognize excellence in cinematic achievements in the United States film industry.

The awards ceremony was first broadcast on the radio in 1930 and televised for first time in 1953. Now the annual show is seen live in more than 200 countries.

The origin of the name Oscar is disputed though. One biography of Bette Davis, who was a president of the Academy, claims that she named the Oscar after her first husband. Another claimed origin is that the Academy’s Executive Secretary, Margaret Herrick, first saw the award in 1931 and made reference to the statuette’s reminding her of her “Uncle Oscar”.

Whatever the true story may be, the Academy of Motion Picture Arts and Sciences has numerous trademark registrations, amongst which of course the name “Oscars”, but also the shape and appearance of the world famous trophy.

Erwin Hauër

“Hoop is geen strategie.”

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