Another AppStore

Apple has been known to use quite descriptive trademarks along with an i-prefix: iPhone and iPad. But there has been some legal battle over the Apple AppStore as well.

Apple has not been shy about going after competitors in court. And it doesn’t really matter how big the opponent is: Samsung, Amazon.

Online books-and-everything-else-store Amazon has been sued over the use of the phrase “App Store for Amazon”. Apple was not amused as this infringes – as they see it – their own AppStore.

Amazon responded, naturally, that the words “app” and “store” are generic phrases that can’t be monopolized.

Now, after more than two years of litigation, Apple has dropped its case. Without a settlement.

“We no longer see a need to pursue our case,” Apple spokeswoman Kristin Huguet said. “With more than 900,000 apps and 50 billion downloads, customers know where they can purchase their favorite apps.”

Probably a good strategy: enormous financial success trumps trademark infringement. Or something like that.

Erwin Hauër

“Hoop is geen strategie.”

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