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“Hoop is geen strategie.” MEER OVER ERWIN

Audi’s Green Hell

2020-03-25T11:14:43+01:00

Audi may be planning a new variant of the R8 sports car, inspired by the Nürburgring. The German auto manufacturer recently filed a trademark for "R8 Green Hell" in the European Union. The Nürburgring is famously nicknamed "Green Hell", as [...]

Audi’s Green Hell2020-03-25T11:14:43+01:00

Puma’s dictator sneakers

2020-03-25T07:44:45+01:00

Puma has taken a specific colour combination of the Storm Adrenaline sneakers from its webshops. Reason: people apparently think the shoes look too much like Adolf Hitler. They are not the most high-end sneakers from the German sportswear manufacturer, but [...]

Puma’s dictator sneakers2020-03-25T07:44:45+01:00

Corona virus hits restaurant brand

2020-02-26T09:14:09+01:00

Sometimes a world event can negatively affect your brand. Beer brand "Corona" is obviously not happy with whoever named COVID-19 the "Corona" virus. But a Chinese restaurant in Canada is also facing a backlash because of its name: Wuhan Noodle [...]

Corona virus hits restaurant brand2020-02-26T09:14:09+01:00

Pure blood

2020-02-26T09:12:36+01:00

In a legal battle over the name of its first SUV, Italian sports car maker Ferrari has filed a lawsuit against a tiny charity over trademarking of the Italian word for “thoroughbred”. Ferrari, one of Italy’s most famous brands, claims [...]

Pure blood2020-02-26T09:12:36+01:00

No-Go Kart

2020-02-26T09:11:12+01:00

A Japanese court fined the Japanese karting company Mari Mobility for the sum of €416,000 for infringing Nintendo’s copyrights. The karting company offered “Mario Kart racing” in Tokyo. Customers could rent costumes and dress up like Mario, Luigi or Yoshi. [...]

No-Go Kart2020-02-26T09:11:12+01:00

Red Ivy

2020-02-24T15:19:38+01:00

The collection of adidas x Ivy Park has sold very quickly. But Beyonce's line of luxury sports items such as hoodies, cycling shorts, sports bras etc. was a disappointment for many women because of the limited available sizes. Furthermore, British [...]

Red Ivy2020-02-24T15:19:38+01:00

Kung-Food

2020-02-24T15:14:13+01:00

The Chinese fast-food chain Real Kungfu has been sued by Shannon Lee, daughter of martial arts actor and kung fu legend Bruce Lee, for 27 million euros. The company has been using the image of Lee since 2004. Real Kungfu, [...]

Kung-Food2020-02-24T15:14:13+01:00

Subaru’s Brand Mistake

2020-02-26T09:01:06+01:00

If you happen to purchase Subaru’s new Forrester SUV, you better hope no one asks you what kind of car you drive. The Japanese automaker’s latest model, unveiled at the 2020 Singapore Motor Show, is called the Forester Ultimate Customised [...]

Subaru’s Brand Mistake2020-02-26T09:01:06+01:00

Clicked

2020-01-15T10:30:42+01:00

Apple removed the Rewound app from the App Store this week. The app made it possible to add the design of an iPod Classic to an iPhone. The app was well-received by users, as it was very cleverly made. However, [...]

Clicked2020-01-15T10:30:42+01:00

Presidential domain name grabbers

2020-01-16T11:35:24+01:00

Billionaire and Democratic presidential candidate Tom Steyer has bought the domain keepamericagreat.com, the slogan for President Donald Trump’s 2020 campaign. Moreover, the website www.keepamericagreat.com directs users to purchase Steyer’s bumper sticker that reads “Trump is a fraud and a failure.” [...]

Presidential domain name grabbers2020-01-16T11:35:24+01:00