One of the most famous football clubs in Europe was recently involved in a trademark issue: Bayern Munich. The subject of the fight was the logo of Sailer Brau for beer. Bayern Munich found this brand too similar to their [...]
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Genuine use of a trademark exists where the trademark is used in accordance with its essential function. This function is to guarantee the identity of the origin of the goods or services for which it is registered, in order to [...]
One of the major limitations of a trademark is the use requirement. An owner of a trademark must put its trademark in use 3 or 5 years after registration. Often, this is a weak spot of a trademark, sometimes an [...]
Football players Neymar, Ronaldo and Messi are world famous and are admired nowadays like they were pop stars. Sport stars seem to have their own logo, Ronaldo and Messi do (see below) and Neymar does too. As a star you [...]
You have the well-known trademarks with an iconic logo, distinctive colours or something other remarkable. And you have the trademarks who want to take advantage with a logo, colours or other elements that are not the same but similar, of [...]
Distinguishing yourself is important to sell your product or service. First of all, you want that the customer buys your trademark and not that of the competitor. But in the case of an original brand, the name attracts attention and [...]
Although large companies often have specialized trademark departments that are working daily to protect new brands and defend existing brands, these departments have to deal with a limited budget. A preferred solution is to avoid lengthy and costly legal procedures. [...]
You love him or you hate him. The fact is that Republican Donald Trump will become the 45th US president. Trump has also become a popular trademark whereas you can see a clear distinction between the lovers and haters. For example, [...]
Everybody who is working on new trademarks can confirm this: it's sometimes quite difficult to find an available trademark in the EU. Especially if you are not using a fancy word but an existing word such as an animal or [...]
Is a band name a trademark? Of course! The name and the logo of a band (or DJ) is recognized by the fans and has to distinguish the band or DJ from other bands. You want to hear the music [...]