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Knijff Merkenadviseurs

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So far Knijff Merkenadviseurs has created 512 blog entries.

Trump Trademarks


You love him or you hate him. The fact is that Republican Donald Trump will become the 45th US president. Trump has also become a popular trademark whereas you can see a clear distinction between the lovers and haters. For example, [...]

Trump Trademarks2016-11-09T16:19:57+02:00

Disney's application frozen


Everybody who is working on new trademarks can confirm this: it's sometimes quite difficult to find an available trademark in the EU. Especially if you are not using a fancy word but an existing word such as an animal or [...]

Disney's application frozen2016-11-08T11:03:46+02:00

Heavy metal trademarks


Is a band name a trademark? Of course! The name and the logo of a band (or DJ) is recognized by the fans and has to distinguish the band or DJ from other bands. You want to hear the music [...]

Heavy metal trademarks2016-11-03T10:41:43+02:00

Gorilla trademarketing


Donkey Kong is a world renowned gorilla from a computer game of Nintendo. And now also registered as a three-dimensional mark in the European Union. Other cartoon characters such as characters from Mario Bros have also been registered recently by [...]

Gorilla trademarketing2016-11-01T15:32:12+02:00

Love against Dove


In trademark law, you almost never have obvious cases. Even when you think that the meaning of a trademark is well-known and/or descriptive, you have to take into consideration the knowledge of the European consumer that does not know a [...]

Love against Dove2016-10-27T09:45:41+02:00

Starbucks parody


A trademark is a tool of communication. A name / logo gives a product or services an appearance, an identity, a personality. This appearance is formed by advertising, events and other promotional activities, plus many other aspects like the design [...]

Starbucks parody2016-10-25T10:20:08+02:00

Total similarity


It is less common but sometimes a trademark case just deals with the similarity between logos. Logos which do not consist of word elements but just figurative elements. Those cases are always interesting. In this present case, the fight was [...]

Total similarity2016-10-19T11:30:34+02:00

Eat the 3D mark


Eat the Ball is a new bread concept. This concept, as we read on the website of the creators, was born from the fact that there were no bread brands. Flavors yes but no brands, according to this company.  This [...]

Eat the 3D mark2016-10-13T09:59:45+02:00

Miss Belgium misses


From the most beautiful girl in the classroom to the most beautiful in the country. Many dream of this. Hence, a good format for a miss competition with wold fame in sight! Probably, one of the reasons of the popularity [...]

Miss Belgium misses2016-10-11T12:18:26+02:00

A lonely Christmas


A trademark must be distinctive for the goods for which it has been applied for. With the recent rules and policy regarding descriptive device trademarks in mind, you might wonder whether a trademark like NOEL (Christmas) and a Santa Claus [...]

A lonely Christmas2016-10-06T12:28:04+02:00
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