Donkey Kong is a world renowned gorilla from a computer game of Nintendo. And now also registered as a three-dimensional mark in the European Union. Other cartoon characters such as characters from Mario Bros have also been registered recently by [...]
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In trademark law, you almost never have obvious cases. Even when you think that the meaning of a trademark is well-known and/or descriptive, you have to take into consideration the knowledge of the European consumer that does not know a [...]
A trademark is a tool of communication. A name / logo gives a product or services an appearance, an identity, a personality. This appearance is formed by advertising, events and other promotional activities, plus many other aspects like the design [...]
It is less common but sometimes a trademark case just deals with the similarity between logos. Logos which do not consist of word elements but just figurative elements. Those cases are always interesting. In this present case, the fight was [...]
Eat the Ball is a new bread concept. This concept, as we read on the website of the creators, was born from the fact that there were no bread brands. Flavors yes but no brands, according to this company. This [...]
From the most beautiful girl in the classroom to the most beautiful in the country. Many dream of this. Hence, a good format for a miss competition with wold fame in sight! Probably, one of the reasons of the popularity [...]
A trademark must be distinctive for the goods for which it has been applied for. With the recent rules and policy regarding descriptive device trademarks in mind, you might wonder whether a trademark like NOEL (Christmas) and a Santa Claus [...]
There are thousands of trade names and brands that are identical to the creator or owner. Think of brands like Philips, Versace etc. As a trademark is an indication of the origin of products, using the name of the creator [...]
The logo of Lamborghini is well-known, also for people who do not love well designed fast cars. This trademark is protected not only for cars but for a wide range of products, with an eye on the various merchandising that [...]
One of the biggest pitfalls of new trademarks is the requirement that a trademark must meet a certain distinctiveness. The most common refusal is that a trademark is too descriptive: it informs the consumer in a too direct way about [...]