Baby trademarks (2)

Earlier we posted that Beyoncé and Jay-Z had trademarked their new born daughter’s name: Blue Ivy Carter®. And when you have a trademarked child, you can prevents any third party babies to use that name. Right? Wrong! The celebrity couple lost a trademark battle regarding Blue Ivy.

Because they didn’t want anyone benefitting financially off their daughters’s name, they were planning to launch a line of Blue Ivy dolls, t-shirts and coffee mugs, et cetera.

But they should have done a search beforehand. The name Blue Ivy was claimed earlier by a New York wedding planner.

Owner, Veronica Alexander, states: “My company had been called Blue Ivy since 2008. I came up with the name, and if they had won — my business could have been restricted.” Yes, she won the trademark battle, because Alexander owned prior rights to the name.

A lesson for new parents out there: you can pretty much choose any name for your baby. But not for your trademark!

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Knijff Merkenadviseurs


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