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jul
19
2017
Name it
One of the common brand names is inspired by a first or surname (or both). Just think of Disney, Louboutin and Heineken. Often the brand is based on the name of the founder of the brand. Not quite original but recognizable. And a first name or surname is usually distinctive and thus a perfect trademark. But first and last names are popular trademarks and therefore widely chosen and registered as ...
jul
14
2017
Misleading branding: soy milk is not milk
Soy milk has been very popular in recent years as a milk replacement. But you cannot call is soy milk anymore. The highest European court hart ordered to rename dairy substitutes, because they do not contain produce from an animal. Manufacturers of vegan drinks such as almond and soya milk, may have to find a new name for their products. Some vegan drinks, such as almond and soya milk should be ...
jul
11
2017
Logos in colour
With the recent changes in policy protecting logos in colour has become a very complex job. As it is the duty of the trademark attorney to make difficult issues easy, we made a short film and explain the strategy to follow. It only takes 90 seconds of your time! The post Logos in colour appeared first on markmatters. ...