Burberry burger

A trademark has different functions. One of the foremost functions is that the trademark has to be able to distintuigh.

Another function is the reputation function. Certain trademarks have a certain reputation: Ferrari cars have the reputation of being fast. And expensive. H&M makes high end couture, but for low budget price.

It can be quite confusing when luxury trademarks are associated with “low end” products.

 

 

 

 

 

See also our Saturday’s post.

© photos Marija Ivkovic

 

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