You are Converse. The “Chuck Taylor All Stars” shoe is your biggest hit. And canvas is ‘your thing’. So how, after all these years, can your still make canvas look cool? The answer is often the same: use artists!
Converse’s European ‘The Canvas Experiment’, is a project that handed over the brand’s iconic Chuck Taylor All Stars to artists to reinvent. Here are some of the great things that came out:
1. What do you get when you put 480 Converse Chuck Taylor All Stars together, 20 shoes high x 24 shoes wide, weighing 400 kg, with 20 modules, and each shoe mounted on a servomotor that can rotate 180 degrees? Exactly! An All Stars TV!
2. Dutch artist Diederik Kraaijeveld’s Chuck Taylor All Stars portrait made from salvaged flooring from a basketball court