Checkered mate?

burberry_check_patternBurberry is suing US department store chain J.C. Penney over trademark infringement for selling outerwear that featured exact copies of its famous “Burberry check” pattern.
The British luxury fashion brand has accused J.C. Penney of unlawfully selling quilted jackets with the famous ” Burberry-pattern”, as well as scarf coats in which scarves carrying the pattern were sold with matching coats.
Burberry has been using its check trademark since the 1920s, in its original red, camel, black and white color combination, as well as other combinations.
J.C. Penney has no comment at this point, but is await a $2 million damage claim if this plays out in court in Burberry’s favour.

Erwin Hauër

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