Colder than ice

If you thought ice-cream was cold, you never heard of liquid-nitrogen ice cream. Liquid-nitrogen ice cream shops are popping up everywhere, especially in the US. With so many sci-fi dessert makers opening shop, a trademark infringement case is bound to happen.
And indeed. Two ice cream shops specializing in the cutting-edge procedure of making liquid-nitrogen ice cream have clashed. The dessert is made by adding liquid nitrogen to a melted ice cream, and churning it all together to create the familiar thick, creamy texture in minutes.
Just days after opening ice cream parlour Lab-321° is facing a trademark infringement suit from the Williamsburg-based -321° Ice Cream Shop. The allegations: theft of name and logo.
Allen Ruan, co-founder of -321° Ice Cream Shop explains: “The logo, and the name “-321°” are in the process of being registered, but we also have the right to first use in commerce.” It is causing confusion, Ruan continues: “We have customers asking us if Lab-321° is our second shop.”
Lab-321° on the other and insists its concept has nothing to do with Ruan’s: “We have our own trademark, we don’t sell the same thing.”
Moreover, the term ‘-321°’ simply comes from the fact that nitrogen becomes liquid at that temperature.
The ice cream may be cold, but tempers are heating up quickly in this case. To be continued…

Erwin Hauër

“Hoop is geen strategie.”

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