The use of colors in trademark logo’s and devices is important. Why? Well, the recognition the trademarks will increase 80% if you use colors. Research of One Lily has revealed this.
The choice of the color is an important issue as each color creates different emotions. An interesting infographic shows the differences between colors. For example, purple is perceived as royal and luxury but also as mysterious. And yellow will be perceived as inspiring and creative as well as irresponsible.
Thinking of colors MarkMatters.com thinks of Pantone, the well-known color system. And a company that started selling design products all relating to their colors like these beautiful Pantone christmas balls.
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