If a federal lawsuit filed by a Tipton-based electric cooperative is successful, Columbia will have to change the name of its transit system.
Co-Mo Electric Co-Op accused the city of Colombia (USA) of infringing on the trademark for its broadband internet service, Co-Mo Connect, by naming the city bus service COMO Connect and using a logo with a large number of similarities.
A cease and desist letter was ignored by the city, according to Co-Mo. Only a “lukewarm commitment to review the current marking and branding efforts” was given.
The similarities in the name and the logo have already caused confusion among consumers, a Co-Mo spokesperson stated. The broadband service is available in Cole, Cooper, Moniteau and Morgan counties, and the service area comes within 10 miles of Columbia’s city limits, increasing the likelihood of confusion.
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