The copy-tote bag? (2)

The copy-tote bag?IKEA struck back after fashion label Balenciaga “copied” its signature tote bag.

Online the similarities between Balenciaga’s designer bad and IKEA’s Frakta bag were heavily discussed, as we discussed earlier.

IKEA put this discussion to great marketing use with its new ad. How do you recognise an IKEA Frakta bag? It’s simple:

1. SHAKE IT – If it rustles, it’s the real deal.
2. MULTIFUNCTIONAL – It can carry hockey gear, bricks, and even water.
3. THROW IT IN THE DIRT – A true FRAKTA is simply rinsed off with a garden hose when dirty.
4. PRICE TAG – Only $0.99.

So, which bag you going with?

Erwin Hauër

“Hoop is geen strategie.”

MEER OVER ERWIN

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