Corona virus hits restaurant brand

Sometimes a world event can negatively affect your brand. The beer brand “Corona” is obviously not happy with whoever named COVID-19 the “Corona” virus.

The same is true for a Chinese restaurant in Canada that faces a backlash because of its name: Wuhan Noodle 1950.

The owner said that the name is connected to the authentic cuisine that the restaurant serves, but due to the COVID-19 outbreak he has suffered prank calls and racists attacks.

Erwin Hauër

“Hoop is geen strategie.”

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