Corona virus hits restaurant brand

Sometimes a world event can negatively affect your brand. Beer brand “Corona” is obviously not happy with whoever named COVID-19 the “Corona” virus.

But a Chinese restaurant in Canada is also facing a backlash because of its name: Wuhan Noodle 1950.

The owner said the name is connected to the authentic cuisine that the restaurant presents, but due to the coronavirus outbreak he has been the target of prank calls and racists attacks.

Erwin Hauër

“Hoop is geen strategie.”

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