Crossed out

crossed outFootball club Real Madrid has changed its logo, specifically for a Middle East clothing deal.

Real Madrid is one of the biggest football clubs in the world. Its logo bears a traditional Christian cross. Not surprisingly, as the majority of people in Spain are catholic. But on its merchandise clothing apparel, sold in some Middle East countries, the club has altered its logo.

Marka, a retailing group in the United Arab Emirates, has been granted exclusive rights to manufacture, distribute and sell Real Madrid products in the UAE, Saudi Arabia, Qatar, Kuwait, Bahrain and Oman. But Marka Vice Chairman Khaled al-Mheiri stated that the club crest would be altered due to cultural sensitivities.

In the six Gulf Arab countries, Marka will sell and distribute Real Madrid products to an all Muslim majority. The redesigning of the crest would require only a minor change with the original featuring a very small Christian cross at the top of a crown on the crest.

Strangely, the deal does not cover replica jerseys, which are sold in Dubai featuring the cross.

This is not the first time the symbol has been altered: in 2014, Real Madrid removed the Christian cross from its crest when used by its sponsor the National Bank of Abu Dhabi.

Erwin Hauër

“Hoop is geen strategie.”

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