Crunch

crunchA remarkable trademark application of the Swedish company Crunchfish. The trademark represents the closing of a hand. To be more specific (and to quote the trademark holder himself):

“The trade mark comprises nine still pictures representing a moving image of a hand with an open palm and the fingers upward, that closes in a gripping movement by first bending all fingers except the thumb, after which the thumb is placed on top of the other fingers.”

A strange trademark, but this does not automatically result in a distinctive trademark. The problem with this kind of trademarks is that only few people will perceive this as an indication of origin (and therefore as a trademark). The trademark has now been rejected by the OHIM. So, no crunch-hand-trademark for Crunchfish.

The company is active in the field of software and then especially mobile social interaction which brings us to the question how this movement is incorporated in their services. Maybe better not.

Arnaud Bos

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