Dutch brewery steps up in COVID-19 crisis

The Covid-19 crisis brings out the best in people. Following a shortage of hand sanitiser and disinfectant, Bavaria, a Dutch brewer based in Noord-Brabant, has started producing its own beer companies to produce disinfectant. Early last week, brewers were approached by a hospital coordinator looking for pure alcohol for disinfection. “If hospitals need it, then others need it too,” Bavaria said. “But they can’t really handle pure alcohol. They are looking for hand sanitiser.”

The brewer was in a good position to produce the sanitiser itself. “There are strict regulations but that also applies to beer”. Everything is free of charge for now. Bavaria delivers the sanitiser to hospitals, general practitioners and care homes itself. Other ‘large parties’ have made themselves available to transport the sanitiser, should Bavaria be unable to continue to do so.

The idea has been picked up by other brewers around the world. AB InBev, the largest brewer in the world, has followed Bavaria’s example, as has Dommelsch. Jupiler, Hoegaarden and Leffe. Hand sanitiser has been in short supply since the coronavirus has lead to a huge increase in demand.

Erwin Hauër

“Hoop is geen strategie.”

MEER OVER ERWIN

HEEFT UW MERK AANDACHT NODIG?

Wilt u meer informatie over de bescherming van uw merk?

0294 490 900
NEEM CONTACT OP