One of MarkMatters.com favorite ads is that of US restaurant chain Chick-fil-A. The ads feature cows that recommend you should eat more chicken. Instead of beef, of course.
The “Eat Mor Chikin” campaign is quite well known.
And then there is David. David goes by the name “Bo Muller-Moore” and lives in Vermont, where a lot of kale – a sort of cabbage – is grown. He came up with the idea of merchandising the slogan “Eat More Kale”. He’s got bumper stickers and t-shirts printed and everything.
Chick-fil-A is trying to stop Moore from using his slogan.
“Corporate bullying”, Moore says. But the Atlanta-based chicken restaurant has a lot riding on “their” slogan. With 1.500 restaurants in the US and selling $3.5 billion of chicken sandwiches, they are not amused about the “Eat More Kale” initiative.
Another example case of a big corporation, “fighting” an individual. Let’s see who is going to chicken out…
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