The “Eat Mor Chikin” campaign is quite well known.
And then there is David. David goes by the name “Bo Muller-Moore” and lives in Vermont, where a lot of kale – a sort of cabbage – is grown. He came up with the idea of merchandising the slogan “Eat More Kale”. He’s got bumper stickers and t-shirts printed and everything.
Chick-fil-A is trying to stop Moore from using his slogan.
“Corporate bullying”, Moore says. But the Atlanta-based chicken restaurant has a lot riding on “their” slogan. With 1.500 restaurants in the US and selling $3.5 billion of chicken sandwiches, they are not amused about the “Eat More Kale” initiative.
Another example case of a big corporation, “fighting” an individual. Let’s see who is going to chicken out…
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