F*** Photoshop

An action leads to reaction, Newton taught us. The action in this case is the increasing digitization, life seems to be ruled by computers caused by apps on smartphones, social media etc. This leads to a reaction: people who deliberately leave their mobile phone at home but also a tendency for products or art that are not digitally edited.

For example, an old-fashioned drawing created with an old-fashioned pencil (of course, not a drawing tablet). And now, it is even possible to make the statement more explicit by using a pencil with the text “Fuck Photoshop”.

Although this pencil is for sale on Etsy, we are not quite sure whether this use of the trademark Photoshop will be allowed by the excellent Guide for Third Parties Trademark use of Adobe.

Knijff Merkenadviseurs

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