Flight risk

The hit movie Flight tells the story of an alcoholic pilot. One that drinks beer, even while driving a car. Budweiser beer, that is. And that’s what infuriates InBev, the brewery that owns the Budweiser trademark.

Anheuser-Busch InBev has asked Paramount to remove its beverages from the film. All digital copies and future releases of the motion picture, should have the logo removed or hidden.

“We would never condone the misuse of our products, and have a long history of promoting responsible drinking and preventing drunk driving.”, according to Rob McCarthy, vice president of Budweiser.

By the way, Budweiser is hardly the only alcoholic beverage featured in the move. The main character frequently drinks vodka throughout the film, with several different brands represented. William Grant & Sons, which distributes Stolichnaya in the United States, also said it didn’t license its brand for inclusion in the film and wouldn’t have given permission if asked.

Legally, movie studios are not obligated to get permission before featuring a product in their work, when it’s part of the story. There were similar cases where Jack Daniels could act against an alcoholic in a movie, drinking JD. And were Coca-Cola was not able to stop the sexual use of a Coca-Cola bottle in a movie.

Freedom of speech. Simple. Let’s drink to that!

 

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