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Flip flop or slip up?

Summer’s here! So out go the sweaters and socks. It’s flip flop time. So what are your favourite flip flops? Beware to buy the right ones.

Chances are you love Havaianas: the immensely popular Brazilian flip flop. Simple, great comfort and available in many, many colours.

But – in Holland – there’s something new on the market. We recently noticed these “Hollandaisas”, clearly Havaianas look-a-likes.

Of course a flip flop is a flip flop, but some of the design features are very similar: from the flag on the strap up to the very (very!) similar name.

We wonder if this is going to cause a flip flop summer IP war. If so, let’s hope it includes water balloons!

Erwin Hauër

“Hope is not a strategy.”

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