Go bananas

The Chiquita bananas logo is very recognizable: the blue and yellow colors combined with a very distinct type face. You will recognize this banana immediately between the other bananas in the supermarket.

But how do you redesign the Chiquita font and still have the brand stand out of the crowd. Added difficulty: you only have a 2.7 cm sticker. Solution: you go bananas!

Designer Yomar Augusto used real bananas to come of with a new font “Nana Sans Serif”.

It is on the fringes of IP, but it is very interesting to see how it all comes together.

 

Making of the Chiquita Banana Font from Lemz on Vimeo.

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