Go grab -n- In and Out Burger

Do you like fast food?

Are you the type to go in, order, and go out? Or are you more of a grab and go type of person?

Either way, you have two fast food chains at your disposal. You can go to In-N-Out Burger, but since recently you can also go to the “all new” Grab-N-Go Burger in Maryland.

In-N-Out Burger, founded in 1948, is a regional chain of fast food restaurants with locations in the western United States. As of March 2011 there is an In-N-Out Burger in 258 locations.

In-N-Out Burger believes it has exclusive rights to the “[hyphen] + [abbreviated “and”] + [hyphen] construction”. This may very well go to far, but the fast food chain has a point.

Let’s take a look at the menus of both restaurants: In-N-Out’s has the “Animal Style” burger. Grab-N-Go’s has the “Wild Style” burger. And of course, there are the rather similar logo’s. The Grab-N-Go logo features the same red letters and a similar yellow accent. In-N-Out also alleges that the restaurant’s menu features red checkerboard designs, similar to their own (click photo for enlargement).

MarkMatters.com is getting strange feeling of deja-vu. Where did we see this before? Oh yeah, in the movie Coming to America.

Movie quote: Cleo McDowell: “Look…me and the McDonald’s people got this little misunderstanding. See, they’re McDonald’s…I’m McDowell’s. They got the Golden Arches, mine is the Golden Arcs. They got the Big Mac, I got the Big Mick. We both got two all-beef patties, special sauce, lettuce, cheese, pickles and onions, but their buns have sesame seeds. My buns have no seeds.

IP can be so easy.

 

 

 

Erwin Hauër

“Hoop is geen strategie.”

MEER OVER ERWIN

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