A new princess is born in Sweden! Her name is Estelle. Of course, good and happy news, especially for many entrepreneurs who are claiming this name as a trademark in Sweden. Examples of trademarks claimed are Estelle of Sweden for make-up (a bit early maybe) and Estelle for drinks (also alcoholic drinks) and cutlery. According to the local newspaper one online seller of home furnishings and tableware even went as far as registering 16 different names – all of which related to female members of the Swedish Royal Family including Alice, Astrid, Christina, Désirée, Eleonora, Ingrid, Märta, Lilian, Lovisa, Margaretha, Sophia and Ulrika.
In order to avoid that the name of their baby would be hijacked by the commerce Beyoncé and Jay-Z have registered earlier this year the name of their baby, Blue Ivy Carter, as a US trademark. This mark covers many products such as baby books, ponytail holders and dance events making MarkMatters.com curious about the effective use of this mark!