Half each

halfA Dutch brewery with the name “De Halve Maan” (“The Crescent”) changed its name, because of a nearby Belgian brewery which had the exact same name.
The brewery “De Halve Maan” (“The Crescent”) from Bruges, Belgium, noticed more and more cases of confusion: wrong deliveries, wrong mail and even busloads of tourists stopping at the wrong brewery. Except for the identical names, the two breweries have nothing in common.
After careful consideration and many friendly talks, the Dutch brewery decided to change its name to “Brewery Vermeersen”.
The cost associated with the name change is split in half between the breweries. That’s one fine way to settle a trademark dispute.

Erwin Hauër

“Hope is not a strategy.”

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