Hershey’s hasheesh

What is it with US (medicinal) marihuana manufacturers and famous brand? We posted earlier about Nugtella, a Nutella look-a-like marihuana hazelnut spread. This time it’s candy bars.

TinctureBelle , a US manufacturer of marihuana, was noticed for the remarkable resemblance of the company’s packaging. Their products clearly try to profit from the well-known packaging of Hershey’s Reese’s Peanut Butter Cups, Almond Joys and Heath Bars.

The owner, Char Mayes, apparently didn’t see it coming: “The lawsuit from Hershey came as a huge surprise to us, because we changed our entire label line approximately six months ago, long before these allegations surfaced. Our new packaging looks nothing like Hershey’s or anyone else’s.”

But this didn’t used to be the case. Hershey’s settled this month, agreeing that TinctureBelle must destroy all remaining specimens of each product, including cartons, containers, packaging, wrappers, labels, displays and any other materials.

While Hershey’s didn’t comment on the matter, the company maintains that any confusion of Hershey’s products with items that contain a federally illegal drug would be damaging to the brand’s reputation.

Erwin Hauër

“Hoop is geen strategie.”

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