window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'UA-1979568-1');
/, Merkinbreuk/H&M sued by graffiti artist

H&M sued by graffiti artist

Fashion chain H&M has taken a graffiti artist to court over a copyright dispute.

The Swedish retail giant, has filed a complaint for declaratory judgment after being threatened with legal action over its use of graffiti art in a marketing campaign.

Graffiti artist Jason Williams threatened H&M with legal action after it featured an image of graffiti which he claimed to have created in its online advertising. Williams allegedly demanded financial compensation.

H&M responded stating that Williams “does not own or possess any copyright rights in certain graffiti that was painted on New York City property without the permission of the city of New York”, and is seeking a declaration that its use of the graffiti does not constitute unfair competition or copyright infringement.

The graffiti in question is on a handball court in the Williamsburg area of Brooklyn. H&M hired a production company to conduct a photo shoot and promotional video at the court in October 2017.

© photo H&M

 

Erwin Hauër

“Hope is not a strategy.”

LEARN MORE ABOUT ERWIN

HEEFT UW MERK AANDACHT NODIG?

Wilt u meer informatie over de bescherming van uw merk?

Deze website maakt gebruikt van cookies en diensten van derden. Lees onze privacy- en cookieverklaring. Ok