I scream

Ben & Jerry’s is famous for, of course their ice cream, but also for the original names of the flavours: Chubby Hubby, Chunky Monkey, Chcolate Therapy, Imagine Whirled Peace, Karamel Sutra and Cherry Garcia. Just to name a few. These names now have been an ‘inspiration’ for… an adult movie series.

The Vermont ice cream maker sued a XXX-rated movie company for selling hard-core DVDs that spoof the Ben & Jerry’s labels and flavors. The adult film series called “Ben & Cherry’s” include titles like “Boston Cream Thigh,” “Chocolate Fudge Babes” and “Peanut Butter D-Cup.”, which are – according to Ben & Jerry’s – rip-offs of its “Boston Cream Pie,” “Chocolate Fudge Brownie” and “Peanut Butter Cup” flavors.

Even the pay-off “Vermont’s Finest” got twisted into “Porno’s Finest” on the DVD covers.

The movie covers are all in style of the ice cream packaging, including “large white puffy clouds,” “light blue sky,” “green grass” and a “grazing cow.”

The porn industry has been infamous for years for turning mainstream movie titles into a dirty counterpart: Jane Bond, Pulp Friction, Forrest Hump, Bitanic, the list goes on and on.

It is interesting to see whether the court will see this as a trademark/copyright infringement, where the reputation of the ice cream brands is seriously harmed. Or whether it will be seen as a lawful parody.

To be continued. Oh yeah, what was it again? Ice cream or I scream?


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Knijff Merkenadviseurs


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