Ingredients for a successful copy

Let’s make a generic brand packaging that looks like the real thing.

Ingredients:

• Take all the different, distinctive elements of the packaging of the leading brand;
• Make up a funny name (e.g. Caramel PowPow);
• Put the product in a bucket, like the leading product;
• Add some ‘hip ‘n’ happening’ colors;
• Serve ice cold and below the price of the leading brand.

Voilà! A great looking ice cream product that looks like, well…. Ben&Jerry’s!

German supermarket chain Aldi is playing smart, but unlike ice cream, it is not so cool.