IP rights to baby animals

When a baby animal is born in the zoo it is a good thing. Not only because animal births in captivity are still very special, but also because it is sure to draw a lot of public and media attention to the zoo.

Especially when it concerns an animal with a high level of cuteness, like a foxocelot or koala bear.

Knut, the baby polar bear from the Berlin Zoo, was a full-blown merchandising hit. Posters, mugs, stuffed polar bears, as long as it had Knut on it, people bought it. The Berlin Zoo was acting smart and filed for a Community trademark registration in order to stop fake-Knut merchandise and others trying to free-ride on the Knut-mania.

But even small polar bears grow up and, consequently, lose their initial cute-factor. Earlier this year, sadly, Knut died.

Other cute baby animals here.

© photo Sussi Køber / Aalborg Zoo

Erwin Hauër

“Hoop is geen strategie.”

MEER OVER ERWIN

HEEFT UW MERK AANDACHT NODIG?

Wilt u meer informatie over de bescherming van uw merk?

0294 490 900
NEEM CONTACT OP