If others are copying your brand you can send a cease and desist letter, or you can use it in an advertising campaign. Kentucky Fried Chicken must have thought the latter.
The chicken fast-food chain has launched a major brand campaign making light of the many fried chicken restaurants that seek to emulate its name or its products.
A 60-second TV and cinema ad features Colonel Sanders cruising through the streets of the UK, past people eating in chicken shops that are trying to imitate KFC with names from AFC to ZFC.
Despite these shops trying to copy KFC’s name and logo, the spot seeks to make the point that they are unable to compete with the taste of KFC’s “original recipe”.
The TV and cinema ad is supported by press, social and digital executions that feature images of the chicken shop pretenders from A to Z, with the line: “Guys, we’re flattered.”
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