King, of course a good word in a trademark. You automatically suggest something big and great. Recently King played a role in some food decisions regarding European Union trademarks.
First, a cancellation action included the trademarks King and Curry King against Pasta King. The Cancellation Division found the word King still distinctive. Remarkable, as they took a different point of view than the Opposition Division of the European Trademark Office. The Cancellation Division reaffirms that it is not bound to earlier opposition decisions. As King is still distinctive and because Pasta is very descriptive, the signs are similar. The cancellation action is therefore successful for some of the products (which are considered similar).
Against the other products, the plaintiff bases its claim on the trademark Curry King, but with no success. The remaining products are not similar, despite of the argument that there are some recipes that combine pasta and curry (we do not know them actually).
Same plaintiff wins again in an other King case, this time against Veggie King (yes, the word King is very popular). The trademark King was successful against a large part of the products, also the objection based on Curry King is successful for the remaining products in the specification of Veggie King. Veggie and Curry are different words but the overall impression is similar. Still, it is all food!
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“Merkbescherming geeft vrijheid om te kunnen ondernemen.”