King Ludwig II

Ludwig 2_1Ludwig II was a remarkable figure. He was the king of Bavaria in the 19th century, even though this title eroded due to by political changes. Ludwig II kept himself aloof from politics and mainly spent his time with cultural affairs: he built architectural wonders such as Neuschwanstein Castle and he was the patron of Richard Wagner.

That was some history. But history that is alive as often brands are named after historical figures. And sometimes even the portraits of these figures are used as a logo.

But are two logos of the same historical figure per definition similar? No,  according to the German court in a trademark matter between two Ludwig II logos (see above and below). The two portraits are so different that a visual similarity is not present. This, despite the fact that probably everyone recognizes the king, for example because of his quirky beard. As we all know, it is a matter of trademark confusion. And if the trademarks are not similar, there is no risk of confusion either.

Ludwig 2_2

Arnaud Bos

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