Law suit with a ‘bang’

bang with friends - knijff.com/markmatters

There is a new app called “Bang with friends”, that lets you… well, you get it. But it may have to change it name if its up to a competitor.

Software company Zynga – the ones behind Farmville – are lawyering up against the makers of the app Bang With Friends. Zynga claims only they can use the phrase ‘with friends’. Zynga owns multiple apps with a similar name, such as “Running With Friends” and “Scramble With Friends”.

The question remains whether it is possible to claim a generic phrase like ‘with friends’. But if Zynga can make a legitimate trademark claim (and they have the money to back it up) “Bang with friends” may have to change its name. “Bang with strangers” maybe?

Erwin Hauër

“Hoop is geen strategie.”

MEER OVER ERWIN

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