Generally, consumers will pay the most attention to words as words are the easiest to communicate. But brands are also often recognized by its figurative elements and colors.
In addition to a word mark, a registration of the logo is often recommended. If you always use this logo in combination with your name, then the registration of this combination as a logo is the most advisable (if the budget is limited and you do not want multiple applications). If you also use the figurative element as a sole element, then a registration of the figurative element alone is useful: the element gets the full protection (the word will not be of any influence in a trademark matter). What is the scope of the protection of a logo? As with other trademarks, a similarity must exist between the signs. The visual resemblance is very important when assessing different logos. Often, signs must be very similar in order to establish a similarity. For example, the following trademarks were not regarded to be similar by EUIPO.
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