Message in a bottle

Mecca-Cola is a cola-flavoured carbonated beverage, marketed as an alternative to U.S. brands such as Coca-Cola and Pepsi-Cola to “pro-Muslim” consumers. The product’s name contains the traditional Latin-alphabet transliteration of “Mecca”, the holiest city of Islam located in Saudi Arabia.

But now the name Mecca-Cola is refused registration as a trademark in the United Arab Emirates. The Supreme Court denied the company to sell a soft drink under this name. The court relied on a 1992 law that prohibits names a with religious significance to be trademarked.

Back to the original Coke it is! Or Pepsi of course.

Source: Bild.de

 

Erwin Hauër

“Hoop is geen strategie.”

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