//Minimalist brands

Minimalist brands

What if you strip a brand of its most iconic features: its logo, its distinctive packaging, its colour? Will it still be recognized as the famous brand that we all know? Or will all brands sort of blend together?

Designer Kunel Gaul took this theory into practice in its artwork “Black & White” and made the packaging of the brands we all know as minimalistic as possible.

What do you think?

Erwin Hauër

“Hope is not a strategy.”

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