In 1980, the average cost of marketing a studio movie was $4.3 million (about $12 million adjusted for inflation), according to The Hollywood Reporter. The same article estimates that number around $40 million today. The biggest movies spend more than $150 million on global marketing. Because marketing is expensive, it’s safer to stick to tried and true formulas instead of risking fortunes on new styles.
French blogger and film distributor Christophe Courtois used his art skills and an extremely critical eye to create incredible collages of the 13 most overused movie poster cliches.