Nø IKEA in Indønesia

ikea_job_interviewIKEA has lost its trademark to a small Indonesian manufacturer of rattan furniture.
The Indonesian company PT Ratania Khatulistiwa registered its Ikea trademark in December 2013, where Ikea is an acronym for Intan Khatulistiwa Esa Abadi, Indonesian words referring to the rattan industry.
The company boldly took Ikea to court when its store outside Jakarta was still under construction, and won! Ikea appealed against the lower court ruling last year, but the Supreme Court also ruled against it. The court stated that the Swedish furniture giant has lost its trademark rights due to inactivity.
If IKEA wants to sell build-your-own-rattan-furniture in Indonesia, it’s probably going to cost them a great sum of money, buying off the Indonesian “Ikea” company.

Erwin Hauër

“Hoop is geen strategie.”

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