British luxury brand Alfred Dunhill has been awarded 10 million yuan (US$1.44 million) in damages on Wednesday after a ‘groundbreaking’ decision by a Chinese court found a local rival guilty of trademark infringement and unfair competition practice.
Danhuoli had originally registered the “Danhuoli” trademark in plain font but had for several years used the mark in a manner bearing striking similarities to Alfred Dunhill’s signature elongated lettering and black-and-white colour palette.
The Court also deemed the individual responsible for menswear firm Danhuoli personally liable for the infringement, giving extra teeth to the court’s decision and strengthening China’s growing reputation for intellectual property protection.
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