Larry Flynt, the controversial porn king, publisher of Hustler magazine and card club casino operator, has been sued for trademark infringement over the name of his Lucky Lady Casino in California. The Lucky Lady casino is a rebrand of the old Normandie casino that he purchased several weeks ago. The law suit was filed by St. Louis-based Isle Of Capri Casinos Inc., which had warned Flynt against opening his casino last month under the name Lucky Lady. According to Isle of Capri Casinos, Flynt’s use of the “lucky lady” brand and its barely clothed woman in the outdoor signage will confuse patrons, since the company operates 14 casinos in seven states under a similar name, Lady Luck. “The lewd and suggestive nature of defendants’ use of the mark and the perceived association with defendants’ strip clubs and publications will cause irreparable harm to Isle Of Capri Casinos”, the claim reads. It demands that Flynt takes down the offending signage and asks for an unspecified amount in damages. It remains to be seen which of the two lady’s will turnout to be the most lucky.