Only in Albania

It’s Sunday. And I am watching a show about travelling. The presenter is travelling through Albania. So far, so good. But then…

Then I see a fast food restaurant in the background. Kolonat. And it reminds me of something. Something… McFamous. And a colleague sends me a text: “Did you see this?”

How is this possible McDonald’s? How can this restaurant still exist and use this corporate identity? McDonald’s, please tell us, what went wrong in Albania?

Explain it to us. Because we, simple trademark attorneys, do not understand.

Erwin Hauër

“Hoop is geen strategie.”

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