An idea, just an idea, can sometimes represent an enormous amount of money. This is a bit ironic as an idea is sometimes difficult to protect (the expression of the idea yes, but just an idea…). A good example of a golden idea is Phonebloks.
Phonebloks is a telephone made out several components that can be replaced or customized (for more explanation here). When a certain part is broken, you just replace that part instead of throwing away your whole phone. Brilliant idea, and without a single product has been made the idea got global attention.
Many companies showed interest in the idea and finally Motorola has been chosen as a partner for further development. And on the basis of a good idea!
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