Poison Ivy

Restaurant Ivy in Rotterdam (The Netherlands) is one in the ‘Ivy League’. With one Michelin star the food is top notch. But it may lose its ‘Ivy League’ status. Well, maybe not its status. But it will most likely lose its name.

Reason is a claim the restaurant received from UK company Caprice Holdings Ltd. This company has been exploiting a restaurant in London called The Ivy. It registered the name in 2007 as a trademark for the European Union. Ivy in Rotterdam has been using its name since 2009. Two years after Caprice registered its trademark.

Although the trademarks in question are very similar, there might not be any confusion. Why would anybody confuse a restaurant in the UK with a restaurant in The Netherlands. A trademark registration, however, can be a powerful weapon.

Well… change the name, but please don’t change the food.

Erwin Hauër

“Hoop is geen strategie.”

MEER OVER ERWIN

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